How to Become A TikTok Influencer: A Step-by-Step Guide

Since TikTok was launched in 2016, 157.6 million TikTok accounts have been made, with TikTok influencers creating viral videos about their hobbies and personal lives. The most successful influencers joined the TikTok creator fund program and started earning money.

Would you like to become a TikTok influencer? Here's your step-by-step guide on how to become a TikTok influencer. Become more financially independent with your TikTok videos!

The first step is the easiest one – setting up your TikTok profile. Choose a username that allows other TikTok users to find you, and pick a profile photo that shows you off in the best light. Accounts with profile pictures of real people tend to be seen as more respectable.

Check out your TikTok account settings, where you can look into opening a business account. You'll find some TikTok tips, more information on the TikTok algorithm, sponsored posts,
the built-in analytics tool, and language preferences in the app settings.

What are your hobbies or interests? What type of content do you engage with from other social media platforms? The key to earning money from your TikTok account is creating TikTok content that interests you and your target audience finding you based on the TikTok algorithm.

Brand new influencers vary in their creative content, producing relatable content in different niches and settling on the one that attracts the larger audience. And while attracting a larger audience seems exciting, create content you’d be interested in! Joy shines through even the darkest of phone screens.

The categories of video content you can choose from include but are not limited to beauty, fashion, finance, technology, literature, movies and TV shows, music and dance, cooking or baking, parenthood, family and home, and others.

After you create a TikTok account and decide on a topic you like, you can start creating content. Obtain ideas for your content by watching existing content by other influencers and researching trending hashtags, trending videos, and trending songs.

Joining current viral trends and popular hashtags while producing trending videos is essential to becoming a TikTok influencer. Grow your follower count by attracting new audiences and keeping your target audience engaged!

TikTok is a social media platform that favors consistent video uploads, so pay attention to how other famous TikTok influencers schedule their uploads. Try the trial-and-error method of creating video content and find the TikTok strategy that works for you.

From posting TikTok videos alone, TikTok influencers can earn:

You can boost your earnings and grow your follower count by venturing into influencer marketing. Posting a branded video from a brand partnership will earn you more money.

You'll also gain more followers who will find your TikTok account due to your brand partnerships. This is because influencer marketing is a two-way conversation – you and the brand you've partnered with benefit from the partnership.

All an influencer has to do is post branded video content in partnership with relevant brands. You could also collaborate with a TikTok influencer who has a larger audience of TikTok users than you. But we'll come back to that.

TikTok Influencers can earn between $200 and $20,000 per sponsored post on their videos with over 100,000 followers. The income from TikTok changes depending on your product, engagement rate, and number of followers.

Once you're comfortable being a TikTok influencer, you have to promote your TikTok videos through other platforms.

Since TikTok measures users' interests based on engagement, having people from other social media platforms view, like, and comment on your videos will help you become a TikTok influencer.

Invite a new audience from other social media platforms, such as your Twitter account, Instagram, or Facebook. Additionally, you can use TikTok to promote your other social media profiles to gain more followers.

Most influencers have their influencer platforms linked with each creator's account.

Accounts that carry high-quality content are always welcome to join an influencer agency. These agencies connect niche accounts, helping them create content and earn money.

Many TikTok influencers have managers who help them manage influencer campaigns and navigate the world of a TikTok influencer, helping master the TikTok algorithm and securing sponsorships and collaborations with other TikTok influencers.

Being a TikTok influencer means working on a social media platform of like-minded people. We encourage you to watch videos made by other successful TikTok influencers, making friends from around the world!

After all, TikTok is a social media platform, so being social will help you become a TikTok influencer easier. Engaging with another TikTok influencer will grow your audience, as the TikTok algorithm will show your videos to their audience and vice versa.

Once you've become a successful TikTok influencer and secured a few brand deals, you, as a TikTok influencer, can start reaching out to companies to become a brand ambassador for their product.

Check out the social media accounts of businesses you're interested in and offer your services as a brand ambassador. The bigger your follower count is and the viral videos you have, the better your chances of landing a brand ambassador relationship with a business.

Live streaming is a great way to make extra money for every TikTok influencer with a bigger audience. While you livestream and engage with your audience, they can send you gifts and donations, both of which have monetary value.

Hold a Q&A session, tell a story, play a game, sing, dance, or cook – the options for an engaging live stream are endless. Just like your earning possibilities!

Once you become a TikTok influencer with a more significant following, you will undoubtedly start getting questions about merchandise. Who doesn't love representing their favorite musician, artist, or social media creator?

Start by choosing a design that represents you and what you care about. If you don't feel like mass-printing your face on merchandise, design art that you and your followers will be excited to wear.

Look for businesses that offer print services and choose what you want to sell – T-shirts, mugs, tote bags, posters, or plushies. The wider your selection of products, the more money you will make.

Create videos showing off your merchandise and post them on your other social media accounts, such as Instagram, Twitter (now known as X), or Facebook, to make the most of your following.

All in all, becoming a successful TikTok influencer requires a lot of time and creativity. While it takes a lot of consistent effort, making money on TikTok is possible because of the many different options you can choose from, ranging from collaborating with another creator, creating sponsored content, or live streaming to selling merchandise.

And until your successful TikTok career kicks off, make some passive income with Honeygain, the first-ever app that pays users for sharing their Internet connection.