Top TikTok Financial Gurus of 2024: Must-Follow Influencers for Smart Money Moves

Have you ever heard of TikTok finance influencers? In the olden days, learning something new meant reading a book, attending a lecture at school, or listening to your parents.

But times have changed; you can learn anything by looking up something on your phone. As the TikTok app blew up in popularity, everyone from doctors and lawyers to teachers and investing experts flocked to TikTok to share their wisdom with the world.

If you and your friends want to have fun while you learn about money, here’s everything to know about TikTok finance influencers – pay attention!

Your parents might think TikTok isn't the right place to learn about something as serious as money. But they're wrong.

If you know who to listen to, TikTok’s a great place to learn – the videos are short and fast-paced, you choose who to watch or don’t watch, there are no ads, and once you start scrolling, it's hard to stop!

From how to become an investor to how to keep your budget, TikTok money experts are a one-stop shop to learn new things.

We all know that the internet is a welcoming environment for people of all types. Sadly, not all those people are beacons of knowledge with your best interests in mind. Some people online have bad intentions, and they're hoping that you'll listen to them long enough for them to take advantage of you.

Before you invest your time (or finances!), be sure to research the person who claims to be an expert. Do they have an academic background? Maybe they've worked in finance before? If you see no record of them being experts, don't listen to them like they are.

Here's a list of the top TikTok financial gurus. They all have an academic background in money or relevant work experience or have founded mega-successful businesses.

Delyanne started adulthood in a job she hated, drowning in law school debt. Having worked as an attorney, Delyanne learned about the stock market and realized that investing is the key to reaching financial stability.

Her financial goals included improving her financial situation and retiring by 45. Investing helped her pay off the debts, and now she's on her way to retire early. And she's teaching people how to do the same!

Delyanne has been featured in trusted news sources like CNBC, Business Insider, CNN, and more.

Chloe is the CEO and founder of Deeper Than Money, a global financial literacy business focused on empowering and educating people on how to build wealth guilt-free. Her TikTok account boasts hundreds of thousands of followers.

After paying off over $36,000 in 18 months and becoming debt-free at 22 years old, Chloe's life changed as she learned to save more without giving up her lifestyle.

Chloe's work has been featured in The New York Times, Next Advisor, and MarketWatch.

Michela is a former corporate financial analyst who switched focus to become a personal finance expert, digital creator, and entrepreneur.  

This content creator is known for her online personal finance and career platform, Break Your Budget, which targets young people who want to regain their financial power. With nearly a million followers, Michela is determined to help young people save money.

She creates content for TikTok and Instagram, writes a finance newsletter, and runs a money-focused podcast sharing tips on saving, investing, and budgeting.

Mark’s a self-made millionaire who believes most people can become a millionaire with the right skills and knowledge! Through his TikTok videos, Mark shares financial life hacks on how to save money, why having a side hustle is beneficial, and how to manage your finances.

He’s active on TikTok and YouTube, making videos about investment accounts, investment funds, side hustles, passive income, and more.

Mark's work has been featured on VICE, Bloomberg, and more.

John is an entrepreneur and a content creator who focuses on financial literacy and shared information on how DINKs (dual-income-no-kids) relationships spend and budget their money.

After earning a finance degree, John founded an LLC (limited liability company) to keep track of his growing social media presence.

John has been featured in CNBC, MarketWatch, and FinCon.

Vivian used to work on Wall Street, but after realizing it wasn’t as great as it seemed, she switched careers. However, people continued to ask her for financial tips. At one point, she decided sharing financial information on TikTok was easier than repeatedly answering the same questions!

Blending topics like medical bills, student loans, and investing, Vivian strives to educate Gen Z on the best money moves.

Vivian was honored to be on the Forbes "30 under 30" list, and her work has been featured in The New Yorker, Investopedia, Buzzfeed, and more.

Ryan is one of the TikTok influencers who want to help those struggling with their money. He’ll regularly share information about paying taxes, the crypto world, mortgage payments, and more.

Apart from his popular social media channels, Ryan also has a platform where he offers consultation sessions, a mortgage calculator, and a refinance calculator.

His work has been featured on CNBC, Forbes and Bankrate.

Taylor’s a Gen Z financial feminist who gives advice to young people on how to find their way in the world of money. Taylor co-founded Dfinitiv, a startup that would revolutionize how people spend and save.

Dfinitiv wants to empower people to get their money's worth by maximizing deals, discounts, and offers. Her TikTok money-focused account features tips on investing, entrepreneurship, and personal finance.

Taylor's work has been featured in Business Insider, the Wall Street Journal, and the New York Times.

Humphrey’s one of the most trusted money influencers. He's also an entrepreneur who has been making videos since 2019. Before his online journey, Humphrey worked as a finance advisor for a tech company.

He's is popular amongst his followers because he's good at simplifying complex ideas, such as investing stocks, saving money, and building personal wealth. His YouTube channel features long-form videos on money management.

Humphrey has been mentioned in Forbes, Buzzfeed, Fortune, and many more articles.

As it states on her website, Nicole is "a CEO, Money Coach, and finance literacy advocate who specializes in helping 20 and 30-something women effortlessly manage their money + build bank accounts that never stop growing."

Nicole's mission is to help other women get in charge of their finances, so they can live the life they've always dreamed of. She paid off thousands of dollars of debts and grew her savings to over a million dollars. Her TikTok account is full of tips to help you do the same!

Her work has been featured on Business Insider.

Erika's an award-winning lawyer and an expert in personal finances who founded a legal startup. Her passion for finance grew as she found herself in heaps of debt and decided to tackle them.

Her viewers regularly tune in to hear her talk about saving money, investing stocks, finding the best deals, and getting the most out of various legal contracts. She's one of the most trusted female financial influencers.

Erika has been featured on CNBC, Business Insider, and the Washington Post, among others.

Nick strives to make finances fun for you! He’s a certified financial planner and professional tax advisor, just to name a few credentials. Nick went to the University of Minnesota, where he studied finance, and then got a job as a financial and tax advisor to the wealthy.

His videos include topics of saving, real estate, the stock market, and credit cards, amongst others.

Benzinga and GoBankingRates have recognized Nick's work!

Steve Chou is a popular financial influencer and speaker in the world of e-commerce. He has helped thousands of students sell physical products online profitably.

His family owns many different online shops, and when Steve's not busy running them, he's online providing advice on all things money!

Steve's business savvy has been covered by news sources like the Huffington Post, Forbes, ABC News, MSNBC, and more.

Trusting TikTok financial influencers, like any form of financial advice on social media, comes with certain risks. It's essential to approach such content with a critical mindset and be aware of potential pitfalls.

These influencers often lack tangible credibility. They often give biased recommendations. They could also have bad intentions. To avoid these risks, you should approach money content on TikTok with caution and use it for your financial education rather than as a sole source of guidance.

Consider seeking advice from certified financial professionals, and conduct your research before making any significant financial decisions. Remember – financial decisions should be based on your financial goals and personal circumstances, not social media trends.

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