Best Digital Products To Sell Online In 2025
By Rimante Kudabe
mar 30, 2023 out 27, 2025 • 6 min read
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By Rimante Kudabe
mar 30, 2023 out 27, 2025 • 6 min read
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Right now, people really want digital stuff – maybe it’s time you started a side hustle too. Considering online sales could reach $7.5 trillion by 2025, alongside folks wanting ways to make more money without tons of work, digital items seem like a good bet. You connect with buyers worldwide immediately, skip dealing with deliveries, yet still sell again and again.
In this article, you’ll discover the most profitable digital product types, understand which ones are quicker to create versus heavier investments, and receive clear guidance on pricing, marketing, and actual sales strategies. Whether you’re building a side hustle or full-time business, this guide is your map.
Let’s dive into seven digital products that consistently perform well. For each, you’ll see what it is, why it sells, the effort needed, the earnings range, the target buyers, and where to sell.
Templates are premade designs or frameworks that you can customize. It’s used for resumes, websites, social media, business proposals, and more. Digital assets are online reusable things that include icons, UI kits, fonts, presets, and mockups. It’s a low-cost business idea for creative people.
Such digital downloads sell because people want shortcuts. A well-designed template saves buyers hours of work and makes their workflow easier. Because digital asset libraries are evergreen, demand stays steady. However, seasons can influence sales, e.g., students will look for planners during September or October.
Your main buyers will most likely be small or family-owned business owners who run everything themselves and need templates as shortcuts. Also, social media managers and content creators often utilize templates for their Instagram or TikTok, especially Highlights covers and Capcut video editing.
Once you create your template or planner, research which platform to sell them on. Always choose a reliable platform with a multi-million userbase. Some popular choices are Etsy, Creative Market, Gumroad, or even your own Shopify store.
Worried about pricing and profit? Research your competition and price your digital items accordingly. For example, you can sell a Capcut video template for TikTok at $19 or a social media brand kit for $50+.
Courses delivered online feature organized video lessons alongside practice work – homework, how-tos, tasks, also tests. To establish yourself as a knowledgeable resource, host real-time classes; alternatively, pre-record everything to broaden your reach.
More people keep wanting courses, with online options gaining traction. These resources help learn something new or fix specific problems. This trend especially impacts working experts, folks changing careers, also students – they’re who these courses often reach.
Choose a solid online teaching site – Teachable, Thinkific, Udemy, or Skillshare. These places give you a head start since people are already using them. Check out what similar instructors charge, then set your course prices accordingly. A basic digital marketing class might go for around $199.
Ebooks are digital books, while guides can be anything from short books, guides, how-to manuals, tip collections, to deep dives. Such content is your intellectual property, so only you can develop and sell digital guides or books. Always create quality content to attract users.
You can write an ebook in a relatively short amount of time. Also, they have a low entry barrier, as you can self-publish content on platforms like Amazon Kindle and Gumroad with millions of existing customers. It’s one of the most popular digital products to sell.
Your content should be unique and focused on your target audience. Whether it’s learners, hobbyists, or casual readers, make sure to spend enough time editing and polishing your ebook. And if you’re ready to start selling, price it accordingly. For example, a guide for students based on college curriculum can sell for $9, while handbooks for professionals can be priced at $19+.
Creating digital products can include visual assets like illustrations, icons, patterns, wallpapers, printables, logos, and other digital items. Images and stock photos can be easily created and sold as digital products,
Every brand, creator, or blogger needs visuals and images. They’ll be your prime audience. You can easily sell art if it fits the current trends or niche aesthetics.
And if you choose a well-known platform like Etsy, Creative Market, Gumroad, or Behance, you get access to a global market. For example, sell social media icons for $15 or printable art for $5+, and translate your product descriptions to most spoken languages.
Technology is becoming more accessible, so you can start selling executable digital products like WordPress plugins, browser extensions, mobile apps, and SaaS micro-tools to customers.
Alternatively, you can create apps to sell stuff and earn money from app usage and commissions. Your product will determine where you’ll sell it – your website, App Store, or plugin marketplaces.
The software market is growing steadily and is expected to grow to more than $742 billion by 2025. This is one of the best digital products to start selling, especially if you’re creating resources and functionalities that solve customer problems.
Think about business needs, developers, or other tech-savvy individuals and what you can offer them. For example, a WordPress SEO plugin can go for $49/year, or a browser productivity extension can be based on the freemium model.
The music industry can be a profitable niche if you consider selling royalty-free music, sound effects, loops, vocal samples, podcasts, or audiobook chapters. Also, you can try to release your own soundtracks and music. However, the competition is high, so be aware.
Audio is always a successful medium because more and more people need it. Content creators, podcasters, YouTubers, and other artists need audio in video, games, podcasts, and ads. Also, you can offer complementary products like bundles of royalty-free music and sound effects for YouTube.
Where do you sell your music? Popular platforms include AudioJungle, Bandcamp, and Pond5. For example, a background soundtrack can go for $9 on Bandcamp, and an audiobook chapter can be sold for $15 on AudioJungle. Research the platforms before choosing one.
Printables and planners are downloadable social media template planners, calendars, checklists, habit trackers, and coloring pages. They can be simple Canva templates or more complex Excel spreadsheets that people can copy.
You can create templates at a low cost and find high demand and plenty of customers, from professionals to students. It’ll be a success if you manage to make an aesthetic and effective planner or template.
Pick a worldwide marketplace like Etsy, Creative Market, or Gumroad to sell your printables. For example, a daily planner, a habit tracker, or a study schedule can go for no more than $10 on Etsy due to high competition.
You should always choose a trusted and well-maintained site to sell your quality products. User-friendly formats and interfaces are crucial for smooth checkout and increased trustworthiness.
Your reputation depends not just on the products you create but also on the marketplaces you choose. The look, usability, and marketing effectiveness can determine whether you’re successful, so consider the pros and cons of each choice.
| Platform type | Example | Pros | Cons | Best for |
| Marketplaces | Etsy, Amazon, Udemy | Traffic, credibility | Fees, overcrowded | Beginner creators |
| Direct platforms | Gumroad, Shopify, WooCommerce | Full revenue share, full control over selling digital products | Need to build credibility, traffic, find customers on your own, and market your services | Creators with marketing experience |
| Specialized sites | ThemeForest, BeatStars, Teachers Pay Teachers | Niche audience, relevance | Stricter rules, fewer customers than big marketplaces | Niche product creators |
Breaking into the digital products industry can be overwhelming with many players, creative blocks, fear of putting yourself out there, and more. Promoting your products can feel like a never-ending battle, so it’s crucial to have a solid strategy before putting a lot of investment into this. If you’re serious about starting online side hustles, you should:
It can take weeks or even months before you see your first sale. Always differentiate your income streams and build passive income sources when possible. It’ll help you become more resilient to slow sales, rude comments, or abandoned carts. Also, keeping your day job and reminding yourself that it’s a side hustle can help manage stress.
One easy way to earn money online is by using Honeygain. It allows you to rent out your unused internet and make extra money without lifting a finger. Simply download the app on your device, sign up, and leave it running in the background to start earning while you work on your business.